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bertramuzi wrote 16 articles and got 0 comments. The last article was submitted on 09/18/21

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Cosmic system Opal Kawhi Leonard Leads NBA 2K20 Prime Series III Cards Release

06.Sep.21, 06:40; Icon 8; Date 0; Attitude +0 | 0 | -0

The morning of Monday, Polygon tried to find the unskippable ads, playing the game available on an Xbox One. We didn't see them within games loaded in MyCareer, MyTeam, or any of the other Play Now matchups. This could be a temporary issue that only affects certain regions or variants of the game, or 2K Sports may have already removed the ads from Play Now matchups during the weekend chaos. We've spoken to an 2K representative for clarification.

Stevivor said the ads were being played on NBA 2K21's PC and PlayStation 4 versions. NBA 2K20 began to show non-skippable advertisements last Halloween. NBA 2K19 tested them in the summer following its release, at the time that it was put for sale with a 95 percent discount. Both caused backlash that quickly was able to dissipate.

It's not a new thing for players to experience in-game advertisements, and it's not only fake billboards or real-life sponsors. Madden NFL 10 started with it on the PlayStation 3 and Xbox 360, putting in pre-game bumper advertisements to promote Snickers more than 10 years before.

In September, EA Sports inserted unskippable advertisements into UFC 4 (and even 2018's UFC 3), which came out in August for PlayStation 4, Xbox One and Windows PC. EA Sports has since apologized to the athletes and disabled the ads. The publisher also noted that the use of in-game ads was "not new to the UFC franchise," but said its inclusion "should be communicated to players ahead of time."

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