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Connecting with a younger demographic is not easy
21.Mar.18, 05:09;
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Connecting with a younger demographic isn't easy, but the NHL does have one advantage in its first foray into esports -- a lot of hockey fans who are gamers and have been waiting for something like this."I will 100 percent watch esports for NHL," said Kevin Levasseur, who plays EASHL on Xbox One. "I have been playing this game competitively for so long, wishing something like this would eventually happen. I just see a big window for them and hopefully when they watch their first four-OT playoff game they will realize how intense this can be www.youtube.com ."
While there have been EASHL leagues in existence for several years -- many with robust numbers -- having the NHL actually backing this tournament is key."The biggest asset this e-league would have is the backing of the NHL itself. In the current game, the biggest challenge is the incentive to play -- and having a platform as big as the league itself will be more than enough of a draw to bring in the top talent in the game," said Michael Lenz, 27, who has played NHL since 2009 and started broadcasting on Twitch in 2015.
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