Over the last few years, a number of European clubs have come to India, where cricket is far and away the most popular sport, to set up academies on a franchise basis and try to claim a foothold in a potentially huge market.UNDER-ACHIEVEMENTChristian Diercks, who leads a youth programme at Dortmund which has produced World Cup-winning midfielder Mario Goetze among others, said the new programme was not similarly "superficial"."



We are one of few clubs that do not use the franchise system with regards to development," he told Reuters."Everything we do, we do with BVB coaches. We never pretend that it's just BVB on the shirt."With Indian football, from what I have heard, the development has changed a bit and football is getting more and more popular.



The young kids do not only play cricket but also play football on the streets."India is the world's second-most populous nation but it is a major under-achiever as far as soccer is concerned and is yet to make a single appearance at the World Cup finals.Former India captain Bhaichung Bhutia feels that access to better coaching is one of the key elements to ending that drought and hopes the hosting of the FIFA under-17 World Cup in October proves a watershed.



"The future of football lies with the grassroots. For us, the under-17 World Cup is the start," the former striker said."Because the under-17 World Cup is happening in India, a lot has been going on."When I was 16, I had only four matches to play for India throughout the year. And three matches in one national level school tournament. So six to seven matches in a year."We need people with passion to work for football at the grassroots level. We need to train our coaches for them to go and teach the younger generation." (Editing by Nick Mulvenney and Peter Rutherford) FIFA admits North Koreans helped build World Cup venue | Daily Mail Online.

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